I saw an article on another site about this ad from Arnold Palmer Hospital and had to give it a look. It's one of the best hospital pieces that I've seen done for a few reasons:
- It's very emotionally compelling. I was choking back tears at work, but mostly because I loathe crying at work for any reason.
- The doctor appears SANS lab coat and tells his personal experience with Chloe and her father. He doesn't present her like a case study. He appears human.
- So many hospital ads feature the patients. While this ad does have Chloe's story in it and does include shots of her parents, the only voice you hear is the doctor's.
- It's simple and it's short. Too many online videos try to viral but fail because they're too damn long. The average person will watch videos without clicking off that are about 3 minutes long MAX.
Having worked on medical patient stories for a good part of my career, this one hit home and not only touched me, but made me want to replicate it. But here's something that every PR/ Marketing/ Advertising person struggles with: how do you find these stories? So many times, they go untold simply because they don't float around to the right people. But when they do. . .Magic. I say this because everyone has a job that they hear interesting things at. When you hear them, do me a favor and tell someone in your communications or PR/marketing department.
What do you think? Is this video a touching success or just like everything else?