Friday, October 28, 2011

Pitch Perfect Advertising

I saw this video tonight watching the World Series. It's about a guy who decided he was going to win $1 million by learning to play a video game and win a content to pitch a simulated perfect game. It's a pretty long ad in TV terms-- about two minutes--and it aired during the world series, so I'm sure it cost a pretty penny, but I have to so that it was spot on. Google has been making some great ads lately. The one where the dad sets up a gmail account to email his daughter from birth? Brought tears to my eyes.

I don't know who's doing their advertising now (and if you google it, you get a bunch of results about "adwords"--coincidence? I think not), but the ads are well done. The question becomes: does google--whose consumer services are free to use--need to advertise? Are they losing market share or is this a tactical move to protect it?

Either way, I think they're good. Check out tonight's ad here--and GO CARDINALS!:


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